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  • ImageDirect | Complete Supply Solutions About Us Video

    ImageDirect | About Us

    At ImageDirect, we are much more than just paper and pens! We pride ourselves on offering our customers complete supply solutions, whether it’s supplying your daily stationery requirements or helping you to plan a complete office refurbishment.

    You may appreciate the range and value of our portfolio or, the value for money and cost savings you achieve.  Maybe it’s the manner in which we manage our impact on the environment through the business practices we employ and the products we offer.  Whether it’s these attributes of our business, or the personal service we provide to yours, we are focused on performing for your business!

    At ImageDirect, we have a catalogue and support teams for everything your office needs!  From office and facilities supplies to furniture and interiors, print management services to IT equipment, consumables and corporate promotional products, even those awkward ad hoc items you have on occasion, we’ll go that extra mile to source and service whatever is needed.

    We pride ourselves on our pro-active account management, working with you to a structured Account Plan to ensure initial savings and recommendations are not only delivered and maintained, but improved upon over time.

    At ImageDirect, we’re focused on performing for your business. So, what does that really mean?

    Performing means having a complete supply solution with specialist support across seven product areas. Everything from a paper clip to a complete office refurbishment or corporate rebrand, it makes life easier and so much more efficient, knowing you can get everything from just one source.

    Performing is delivering a reliable and responsive service, operating to quality, accredited management systems and performance measures to ensure you get what you want when you want it.

    Performing for your business means personal service tailored to your business needs.  From day to day ordering and support, through to expenditure control and budget management, we listen and respond with dedicated tailored solutions.

    Performing is our cost saving initiatives AND solutions, from product and process audits to logistic and managed print services.

    Performing is serving as your sustainable business partner, minimizing the impact of our joint business activities on the environment.

    At ImageDirect, performing for your business means consistently delivering a personal and flexible service with ongoing value and cost saving solutions.

    ImageDirect. Performing for your business, delivering everything your office needs.

  • Streamline Your Marketing With VIDEO

    Why Is VIDEO So Important for Marketing Your Business?

    This video discussion between Ron Books, CEO of ECi Software Solutions, and Ross R. Mason, CEO of Motion Media Solutions, was conducted and produced in the Fall, 2011. 

    Today I'm here with Ross R. Mason who is the CEO of Motion Media Solutions.

    Motion Media Solutions is a video production agency that ECi has partnered with over the last four, five years. It actually started back where we would use them for our convention but as you can see it has grown into so much more. The main reason for that is that the end consumer is actually looking for video more and more as a medium for their information to learn more about your products, your services, you company. Based on that, we thought it would be a good idea to actually educate our customers on how they can use video to be more successful in their business.

    Ross, can you explain what has happened over the last several years that has actually caused this medium to be so important?

    You bet Ron, we appreciate the opportunity. One of the most important drivers for this to be so possible and prevalent today as an option for individuals and also for businesses is the access to bandwidth, broadband, that so many Internet users have today. The trends on that access have gone anywhere from 20 percent in the early 2000 period to now well over 85 percent. That access has made it possible for people to watch video online and more and more people are able to use it. Also you have got the cost of production coming down with greater and greater technology options available. 

    And I would imagine that the expansion of social media has to have played a role in some of this importance.

    Absolutely. As people share things online and work and interact with friends and followers on Facebook or Twitteror YouTube, all of that has driven a great deal of activity, and certainly this is the primary type of content that people are sharing and publishing online. And the numbers are pretty dramatic. Just this last month alone there were over a 176 million people who viewed video online. And they viewed over 6 billion of them. So these are individuals, they are professionals, they are businesses, in whatever platform they are accessing and that's a lot of video.

    How does video compare to just standard text as it pertains to Google in rankings and such?

    That's a really important factor. About 24 months ago, because of all of this activity with social media, with video, the search engines began to index all of that information that is public, all of that content whether it's photos, whether it's video, what have you and so because of that, when people are searching two things are possible. The search engines can return video with their search and they are actually ranking it higher because of its form in terms of that, as well as the fact that more and more people are actually requesting that their search be exclusively on video, and so whether it's going straight to Google and requesting a video search or a lot of people are going straight to the video sharing platforms, they are searching straight on YouTube or other platforms.

    So all of that means that when people are searching for your business or for information about a product or a service that you provide, it is going to be an important factor in whether or not you show up.

    About ECi
    The ECi Software Solutions family of companies provides business and e-commerce solutions, offering on-premise and cloud-based technologies. For 30+ years, ECi's companies have served the manufacturing, office equipment, office supplies, contract office furniture, lumber and building materials, hardware and jan/san sectors. Privately held, ECi is headquartered in Fort Worth, Texas, USA, with offices and companies throughout the U.S., Australia, England and the Netherlands.

    For information, email This email address is being protected from spambots. You need JavaScript enabled to view it., visit www.ECiSolutions.com, or call (800) 959-3367.

    About Motion Media Solutions
    Motion Media Solutions is a video production company in Dallas, TX producing smart business video to present yourself. To learn more, connect with Ross R. Mason.

    About Ross R. Mason

    Ross R. Mason is a seasoned corporate executive with entrepreneurial experience dedicated to creating new business value. He is accelerating the use of online video by mainstream business professionals using unique talents developed while serving in C-level positions in technology, sales and marketing, and customer service. As CEO of Motion Media Solutions, he designed VideoproFile.net as a smart video network for businesses, nonprofits and professionals to present yourself using online video and encourages smart business video on his blog, engaging:VIDEO

    Motion Media Solutions is ECi's exclusive partner for producing videos for office products dealers through its GoVideo Web Store Videos program.

    Schedule a FREE call with Ross to discuss a smart video strategy for your business: https://smartvideo.guru

  • Using video to market your business (part 2)

    Streamline Your Marketing with Video (part 2)

    Looking for Part I?

    Ron Books: Obviously, at ECi we have watched the expansion of our customers online presence. So a lot of customers now, the end consumers, are ordering their products via e-commerce. Is that becoming an extension of their e-commerce?

    Ross R. Mason: It really is, and as much as is practical, we are finding that for mainstream businesses, several things are really important when they are considering video. It should be high quality, the research indicates that professional video is going to pull better than something shot with an iPhone or shot very quickly. On the other hand it needs to be based on information that you know your customers are asking about. Not so much what you want to sell to them. So some thoughts, some strategy is helpful to go through. In our business we've put together a program called Video proFile and it's allowing a lot of our customers who are professionals to essentially take session times rather than having to cover the entire cost of the video production day.

    And that is allowing us to offer turnkey video solutions that are three to five minutes long for a pretty affordable price without sacrificing that high quality. And the backside of it is that when it comes to distribution we are finding that it's helpful to provide a very streamlined approach where our customers get video that they can easily put on their website, but it's also loaded to all the video sharing sites. And that will help a great deal with search.

    As you and I have talked before, size of customer doesn't matter anymore because the end consumer wants video, so it becomes affordable; smaller, larger customers, any type of customer.

    Every business needs to be thinking about online video the way they thought about having a website a decade ago. I would encourage everybody to search for their competitors and search for other types of products or services that they provide and see what's out there when it comes to video.

    So lastly, a customer gets it, they understand they need to have a video presence. How do they get started or what would they do to sort of introduce that into their company? Is it just reaching out to you and setting up some sort of idea, where does that come from next?

    Well, typically they will think tactically. It has been our experience, they want a video and so a lot of the time we are helping them think about what's the strategy, how am I different, where are those important points. In the end how we produce it, how we capture it, we have streamlined it and we are planning to have that capability at your ECi Connect Conference. So some of the customers will be able to see how that is done affordably.

    So the important thing to think about is what really distinguishes you and your market place and how do you want to communicate that message.

    I can tell you and really tell the customer base, video has been a very important part of our business. We now track and you have the ability to track your click throughs, you could see what videos and what sessions have been productive, how many people or how many of your customers are looking at that video, and it's been really important to our business over the last few years, and we only see that expanding. So, please just make sure you are considering this as part of your business. We say this on a regular basis, it's about what the end consumer wants and the end consumer is demanding this type of medium.

    About ECi
    The ECi Software Solutions family of companies provides business and e-commerce solutions, offering on-premise and cloud-based technologies. For 30+ years, ECi's companies have served the manufacturing, office equipment, office supplies, contract office furniture, lumber and building materials, hardware and jan/san sectors. Privately held, ECi is headquartered in Fort Worth, Texas, USA, with offices and companies throughout the U.S., Australia, England and the Netherlands.

    ECi Software Solutions Named to Inc. 5000 List of Fastest-Growing Companies

    For information, email This email address is being protected from spambots. You need JavaScript enabled to view it., visit www.ECiSolutions.com, or call (800) 959-3367.

    About Ross R. Mason

    Ross R. Mason is a seasoned corporate executive with entrepreneurial experience dedicated to creating new business value. He is accelerating the use of online video by mainstream business professionals using unique talents developed while serving in C-level positions in technology, sales and marketing, and customer service. As CEO of Motion Media Solutions, he designed VideoproFile.net as a smart video network for businesses, nonprofits and professionals to present yourself using online video and encourages smart business video on his blog, engaging:VIDEO

    Motion Media Solutions is ECi's exclusive partner for producing videos for office products dealers through its GoVideo Web Store Videos program.

    Schedule a FREE call with Ross to discuss a smart video strategy for your business: https://smartvideo.guru