Why We Need a Battle Plan for Sales | Andy Gole
As a society, we aren't great planners or project managers.
Andy Gole, Founder of Urgency Based Selling®
And yet, business development is typically a 3-12 month project. So when you mix a long term project with poor project management, you have a train wreck.
The battle plan helps salespeople articulate the challenges they face and set a course of action.
It helps salespeople identify the decision-makers, their urgent needs, and their risk factors.
The Battle Plan calls on the salesperson to do a pre-mortem - identifying in advance of the sale, why they lost it - thereby increasing the likelihood of closing the sale.
Learn more about Andy Gole and Urgency Based Selling®. 201-415-3447