VP of Sales... Why Urgency Based Selling Works

views: 4,483

Testimonial Video About Andy Gole and Urgency Based Selling


Dean Egan, VicePresident, Sales at roosevelt paper co.

We were stagnant for a little bit and our sales weren't going the way that they should be...

When we first hired Andy, he came in, he learned a lot about our company... how the salespeople were wired, really did his homework.

...I was very impressed with the amount of subject matter that Andy covered in a short period of time, but more impressed with how attentive everybody in the room was.

Andy did a great job taking them out of their comfort zone and also relating to them. ....The group sessions were fantastic. Participation was excellent....he would do one-on-one sessions, and those were very, very productive.

They weren't used to getting testimonials and Andy said everybody should be able to. I looked at him like there's no way that's going to happen. You're not going to get somebody who's been here twelve, thirteen, fourteen years and has just been doing the same thing over and over ... That's not going to happen, not in our business.

Andy worked with everybody and the first one to get a testimonial was somebody who we had just hired, who wasn't a salesperson at all.

That put everybody to shame...the icebreaker...everybody woke up, and as Andy predicted everybody was able to get that testimonial letter. Right now we have thirty testimonial letters in our sales tool library, which we use frequently, and that was a big help to us.

 ...Andy is smart enough to grab the people.

...Out of the thirty people that he trained, he could tell who's going to be at the top, who's going to take his program and do a good job with it, and who's going to be the challenges...

One of the sales people that we have... was falling down. He had been with us almost two years. He was not engaged and Andy challenged him in a way that rose Michael's level of sales, challenged him to get testimonials, challenged him to be bold, challenged him to go to the top... After his training with Andy, I'd say Michael is in the top twenty-five percent. He's really picked it up, so that was a big success story for Andy and Michael.

...The strength of the battle plan was that each individual sales person had to do their homework, but the real value was when they brought it to the group and it was a point of discussion....Andy educated the whole room, so it was excellent.

 One of those points of analysis was based on how well they escalated on a call...

...The group, with Andy's help, came up with the thought ...after three calls if you don't escalate you're not doing your job.

 ...if you have a salesforce that just needs that next step, that vision of boldness, they need to challenge themselves and think of themselves not as just a salesperson, but think of themselves as heroes and take that next step and get that enthusiasm, Andy is your guy.


Andy Gole Seminars for Urgency Based Selling

Sales Leadership
The Crisis in Sales Leadership
Do or Die vs. Best Efforts
Rocky, Freud, Darwin & Selling
Crisis in Creating New Sales Relationships Heroic Selling
Do you want me to sell or fill out paperwork? The Leads Are Terrible
How Buyers Buy & What To Do About It