Why We Need a Battle Plan for Sales | Andy Gole

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As a society, we aren't great planners or project managers.

Andy Gole, Founder of Urgency Based Selling®

And yet, business development is typically a 3-12 month project. So when you mix a long term project with poor project management, you have a train wreck.

The battle plan helps salespeople articulate the challenges they face and set a course of action.

It helps salespeople identify the decision-makers, their urgent needs, and their risk factors.

The Battle Plan calls on the salesperson to do a pre-mortem - identifying in advance of the sale, why they lost it - thereby increasing the likelihood of closing the sale.


Learn more about Andy Gole and Urgency Based Selling®. 201-415-3447