Authenticity before branding in business video
'Something you share with clients so they see you're a real person...'
Ross R. Mason: You know, for a long time, marketing was all about branding, and branding is really important. But increasingly today, who you are, and how authentic you are, is becoming even more important than branding. In this era of YouTube and social networks, most businesses are learning that a great deal of authenticity comes from spontaneity, from passion, from truly bring who you are.
Mary: Then you're gonna love doing business with me.
Ross: And that could be something that you share with your clients on a regular basis, so that they have a chance to see that you're a real person, that there are benefits to doing business with someone like you...kind of like these examples:
Speaker 3: We build our case around your products.
Speaker 4: Contact Greystone! We can help.
Speaker 5: Big taste without adding inches to their waist.
Speaker 6: I want to go smooth and candid for you.
Speaker 7: I wanna be your friends, and I wanna be your agent.
engaging:VIDEO series Notes to present yourself