Anatomy of Communication with VIDEO
For impact and influence, get the eyes, the head, and the heart.
If you are going to do well on video communicating to people, really quite frankly communicating in any kind of environment, there’s 3 body parts you need to be aware of.
I call this the anatomy of communication.
First is the eyes.
You know, being able to have the anatomy of good messaging means you want them to see that they’re seeing something different, that they’re going “Wow, this is different!“
The second body part is the head.
Get inside their head where they go “No, I hadn’t thought of it that way.”
You want to do that?
Give messaging that is either innovate or counterintuitive, where they go “What? Wow, I didn’t think of it that way.”
The third body part is the heart.
Have them connect to you as a person.
It’s real simple: just be yourself.
If you’re authentic…you don’t do authentic, you be authentic.
Just be yourself.
If you mess up, that’s fine. You’re being real.
If you have the eyes, the head, and the heart, you’ll have impact and influence.