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smart business video

  • 23 tips for smart business video

    Does your business have video yet? 

    1. Life has become FAST and BUSY
    2. People are more WEB SAVVY on the INTERNET
    3. BUSINESS VIDEO is where YOUR CUSTOMERS are spending time
    4. VIDEO MARKETING is the latest trend
    5. VIDEO MARKETING is getting bigger and bigger
    6. ONE minute of VIDEO is WORTH more than 1,000 WORDS
    7. Chances of PAGE 1 LISTINGS on GOOGLE increases 53 times with video
    8. On average VISITORS STAY 2 MINUTES LONGER when they watch video
    9. By 2017 VIDEO WILL BE 90% of all Internet traffic
    10. 93% of online marketers USE VIDEOS
    11. 65% visit a website AFTER VIEWING VIDEO and make purchasing decisions
    12. Over 1 BILLION unique users visit YOUTUBE every month
    13. 87% of social media users FOLLOW Brand Videos
    14. Posts with video links WILL ATTRACT 5X MORE VISITORS
    15. Online Videos are 100% MORE socially engaging
    16. Video marketing gets you
    17. If you're not producing ONLINE VIDEO for your brand, START NOW
    18. Consumers are WATCHING THEM
    19. Consumers are FOLLOWING THEM and making PURCHASE DECISIONS based on them
    20. If your business does not HAVE VIDEO you are BEHIND THE COMPETITION
    21. WE ARE EXPERTS in creating online videos
    22. VIDEO can help you get more OUT OF YOUR WEBSITE
    23. CLICK NOW and change your business forever...


    See the Infographic: Why you need Smart Business Video to present yourself.

    Learn more about Smart Business Video at Ross R. Mason's blog:  engaging:VIDEO | notes to present yourself


    To discuss your next VIDEO, book a call with Ross R. Mason:

    Ross R. Mason's Social Stream

    Motion Media Solutions | 877-318-4336

  • A great pitch has order in business video

    One of the top results should be your online video.

    Ross R. Mason: A great pitch reflect in the simplest way that you've really done your homework.

    To be relevant online today, you really need to discuss your product, or service, or what you do, in terms of key work, phrases, and important concepts, and then align those things with the talking points that you cover in your videos. You may have referred to your business a certain way for a very long time, and yet a majority of the people today could be searching using a completely different phrase, for exactly the same thing.

    So order with online video comes by aligning what you have to say with how people are searching.

    So that when they're searching online for a solution that you can provide, one of the top results could be your online video.


    engaging:VIDEO series Notes to present yourself 

    Ross R. Mason and Motion Media Solutions video production.  


  • Authenticity before branding in business video

    'Something you share with clients so they see you're a real person...'

    Ross R. Mason: You know, for a long time, marketing was all about branding, and branding is really important. But increasingly today, who you are, and how authentic you are, is becoming even more important than branding. In this era of YouTube and social networks, most businesses are learning that a great deal of authenticity comes from spontaneity, from passion, from truly bring who you are.

    Mary: Then you're gonna love doing business with me. 

    Ross: And that could be something that you share with your clients on a regular basis, so that they have a chance to see that you're a real person, that there are benefits to doing business with someone like you...kind of like these examples:

    Speaker 3: We build our case around your products.

    Speaker 4: Contact Greystone! We can help.

    Speaker 5: Big taste without adding inches to their waist.

    Speaker 6: I want to go smooth and candid for you.

    Speaker 7: I wanna be your friends, and I wanna be your agent.


    engaging:VIDEO series  Notes to present yourself 

    Ross R. Mason and Motion Media Solutions Video Production.  


  • Business is the new media

    How do we get our story in the media? 


    Ross R. Mason 

    In marketing, the point used to be...

    How do we get our story in the media? 

    With the internet, business is the new media. The content that you create is the new media. And so when we're talking about content marketing, we're really focusing on what aspect of what you do makes for a unique story. 

    Client: Now, I'm a fourth generation owner of this great company.

    Client: The capabilities are endless.

    Client: … in just seconds.


    Ross R. Mason 

    Business is the new media, and VIDEO is a great way to get your story across the prospects and the customers.


    engaging:VIDEO series  Notes to present yourself 

    Ross R. Mason and Motion Media Solutions Video Production.  


  • Impact & Influence

  • Increase Sales with VIDEO

    Our closing ratio went up 400% simply by sending a video...

    Hi! Vince Poscente here talking about instant impact and lasting influence.

    That’s on all our minds how we have impact and influence on people. In our business, our closing ratio (sales ratio formula) is 8 to 1, so I need eight holds before I get one speaking engagement.

    Instant Impact & Lasting Influence

    Sales Closing Ratio with VIDEO

    The thing that changed our closing ratio from 8 to 1 to 2 to 1 was when we started to send instant impact and lasting influence videos to our prospects. I just sent a 70 second video very short, very tight and didn’t sell anything, just gave them value. Just said, “These are the kinds of things that would be great at your event. I’m Vince Poscente. Happy planning.”

    Our closing ratio went up 400% simply by sending a video, very quick video, and it was on an iPhone. It was just on an iPhone… set it up on a little tripod on the desk and that was it. But, if you can have impact and influence through video, you know you that you can increase your sales and have more impact and influence professionally and even personally as well.

    Sales Closing Ratio Increased 400%

    I’m Vince Poscente talking about having instant impact and lasting influence.

    Instant Impact & Lasting Influence 
    An engaging:VIDEO video series with Vince Poscente -- produced by Ross R. Mason and Motion Media Solutions.

  • Instant Impact & Lasting Influence

  • Secrets to Smart Video

  • secrets to smart video

    Secrets to Smart Video is a series of videos which share effective insights, techniques and methodologies for using online video to present yourself in business communications, websites, social media, mobile devices.

    Each Secret to Smart Video is accessible in this category. To watch all these videos, please refer to the Secrets to smart video playlist.

    Video proFile® page is a profile for each video. Using analytic tools, we optimize its title, description and tags to match your video message to relevant search keywords and phrases, and submit them to Google, Bing and Yahoo for indexing.

  • Secrets to smart video


    engaging:VIDEO series from Ross R. Mason and Motion Media Solutions on its blog, engaging:VIDEO | note to present yourself


  • Smart business video has a profile

    Every video has a profile

    Ross R. Mason

    It's kind of like when you setup your profile on a social network, and you define who you are, and your background, and what you're all about. 

    The same thing is important with each video, the way it's titled, and how it's described, and what keywords are used, and all the places on the internet where it can be found. These are the important things that the search engines want to index, to best align your online video message with how people are searching. 

    Online video has a profile.

    A video production produced by Ross R. Mason and Motion Media Solutions for the 7 Secrets to Smart Business Video series as promoted on the engaging:VIDEO blog at 



    engaging:VIDEO series  Notes to present yourself 

    Ross R. Mason and Motion Media Solutions Video Production.  Learn more by following our blog: engaging:VIDEO

    Subscribe to the VideoproFile YouTube Channel

    Motion Media Solutions

  • Smart business video is not just social

    A powerful communication tool...not just social.

    Ross R. Mason: It's common place today because of the popularity of YouTube, for a lot of people to think about online video as a social network activity. It's so much more than that.

    If you think about your business from the standpoint of what facts people are interested in in your industry, what important questions do prospects, customers have when they come to do business with you. And when you sit down to advise your client on your authority, and demonstrate the knowledge that you have, these things can be shared through online video in a very powerful way.

    Online video is a powerful communication tool, if video is not just social.


    engaging:VIDEO series  Notes to present yourself 

    Ross R. Mason and Motion Media Solutions Video Production.  


  • Smart Business Video Production in Dallas, TX

    Stunning, effective & collaborative. Corporate video production services for business.

    Motion Media Solutions is a video production agency which delivers high-quality, clear and effective business videos. Our effective video solutions are more than just video production... we listen, conduct research, coach, write, design motion graphics & animation, shoot, edit and provide online distribution services to present yourself. From quick, effective online advertising videos to extensively planned corporate communications, Motion Media Solutions is a trusted video production partner to many high-profile organizations.
    Our Video proFile® is the quickest way to present yourself, products and professional services with online video. Used by corporations and business professionals, Video proFile videos promote services, products, locations, sales professionals and franchisees. Simple, effective & affordable.
    If your corporate video production requires capturing unique visual elements on-location, our professional directors, crew and lighting equipment will meet and surpass your specifications! After producing your video with sophisticated editing, motion graphics & animation, we launch your video message online using our Video proFile Page syndication across major video sharing platforms, linking client websites, and enhancing search ranking.
    We believe online video is NOW as important as having a website! For business professionals, the decisions involved to produce high quality, effective video production are complex. That’s why at Motion Media Solutions, we work hard, every day, to listen and understand your business, and then coach our clients through the production and distribution process, with simple, effective and affordable solutions designed to help you succeed. With smart video SEO distribution, effective messaging helps identify your products or services when prospects are searching -- and today, prospects are increasingly searching for videos about the solutions they need. We look forward to showing you how it can help you PRESENT YOURSELF!
    Video proFile™ is a Motion Media Solutions and Ross R. Mason video production service for business professionals to present yourself.
  • Smart video goes in every email

    Video proFile page is smart for search + sharing

    Smart business video goes in every email to increase views, opens and conversions.

    • Adding video to email boosts open rates by 20%
    • Video email increases click-through rates two to three times
    • Using "video" in email subject lines reduces unsubscribes by 26%

    For these reasons, the profile section of the Video proFile page was designed to be like your hosted video business card.  Watch the video and see how easy it is to add the video as your email signature, or to any email for marketing purposes!

    Smart business video goes in every email. 


    engaging:VIDEO series  Notes to present yourself 

    Ross R. Mason and Motion Media Solutions Video Production.  


  • You should be in video

    You really should be in video

    Ross R. Mason: You may not have aspired to be in a movie, or ever wanted to be on TV. But the reality is, for many business professionals, you are the main business between your business and the competition.

    Speaker 2: My clients know that I go the extra mile for them. I'll go to that for them.

    Ross: A lot of our clients would like to be in front of the lights, and the crew, and the equipment, about as much as they would want a root canal. It's not natural presenting to this [inaudible 00:00:36].

    Speaker 3: God. I'm off.

    Male: Investment in this...

    Speaker 4: (laughs)

    Ross: One of the most important elements with web videos is that you speak authentically, that you'd be able to share what you really all about.

    Speaker 3: … what makes you unique, and what sets you apart from the competition. 

    Speaker 4: I post Keller Williams because our particular office has Dallas Park Cities. It's like a boutique.

    Speaker 5: It's solutions in good supply after [inaudible 00:01:06]

    Speaker 6: I look forward to introducing you to the Jackson Team.

    Ross: Web video is a tremendous tool to market your business, to describe what you're most passionate about, how you operate, and what your client seem to respond to the most about what you do. You really should be in video.